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Why Google loves Open Source

Marvin the android by kertong

Marvin the android by kertong

As (one of?) the first developer of an open source operating system for mobile phones, at least at a large scale, Google put a lot of effort into something that is available for free to anyone. Cnet was asking Andy Rubin, responsible for mobile platforms, to explain why. I found his answers so interesting that I want to wrap up some bits here:

Rubin/Google says they will profit from open access in the end (the more searching the more advertising exposure). “There’s a natural connection between open source and the advertising business model: Open source is basically a distribution strategy” with no barrier for adoption and thus maximizing outreach.

This is the definition of openness: it’s not just open source, it’s the freedom to get the information that you’re actually looking for.

This reads like from the Hacker Manifesto! It’s worth noting that Google by its sheer size can be a threat to this ideal…

They think they would loose more revenue by attempting to lock up their services just for their customers than by sharing an as open as possible internet with their competitiors:

We’re confident enough in our advertising business and our ability to help people find information that we don’t somehow demand they use Google. If somebody wants to use Android to build a Yahoo phone, great.

With Google not know as being overly philantropic, this makes a pretty strong argument against walled gardens, from a business point of view. It appears to be heavily based on Google’s dominant position in the (ad) market, however.

Android at Google's HQ by secretlondon123

Android at Google's HQ by secretlondon123

Some nice side effects: Having a cross device operating system makes it easy for third party developers to get their services onto various devices–which will make Android more attractive, again. And it’s a great thing for software companies to provide a more consistent user experience (so designers should like it).

Good to know: In Asia, stylus input is often prefered over fingers because writing Asian letters is easier and more accurate this way.

thanks to fee for twittering this.

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buddies and business

L'épicerie in Lyon

The more I get into relation detection via communication data, the more services come to my mind. But of course, I don’t invent this wheel for the first time (Pete Warden’s blog brought a lot of evidence to me): In an article two years from now (already!) ZDnet UK has a nice portrait about the emerging business of email analysis. A positive focus is put on Clearwell Systems because of their special (unique?) ranking algorithm (oha! — I bet Google pays very close attention). Its software

weighs the background data and content of each email for several factors, including the name of the sender, names of recipients, how many replies the message generated, who replied, how quickly replies came, how many times it was forwarded, attachments and, of course, keywords.

Well, so do I… But in the light of a fully grown business, ranking emails gets away from a personal (autonomous) assistant that is just nice to have, handy and good for reflection. With the huge amounts of email produced every day and about every topic relevant to any business process, corporate email archives contain pretty any information a manager, and — more delicately — a prosecutor can desire:

Email has come to be viewed as a source of truth. If you want to know what really happened, you look at the email.

As it became clear to me, too, during my research, collecting and archiving (intercepting?) all electronic conversations improves the the basis for statistical analysis and heuristics and hence the quality of the ranking a lot. A lot of entities (Google, security authorities) are after our data, consequentially.

Pete Warden has to receive an honrable mention once more because his position of “trying to generate a useful index with no human intervention” resonates with my basic motivation, too. I find his blog to be imensly interesting and very relevant for my thesis: Like expoiting the time information inherent to email that I thought of using in some kind of “contact profiling”, all the privacy issues entangled, especially in business context, and drawing profit from the knowledge that accumulates often unnoticed in a company (or workgroup). And he complains about the missing Gmail Api, too. All written in a very comprehensive manner.

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Let’s do…

scenario: swim together small

Of what use is a well structured address book, as it will result from my master thesis research? We engage in a lot of our activities jointly with our friends; different cliques that form anew each time we start out for a new band to discover or quite stable teams for sports. Today, we have to collect all necessary addresses by hand or rely on static groups that we configured in advance before we can send a group email or SMS. A socially aware digital assistant (e.g. on our mobile phone) could keep track of our communication and would be able to make some good guesses about these groups and theire dynamic developments. For our activity planning we could use our address book group-oriented compared to individual-oriented.

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